The New Gaming Landscape

Winnin Report


The Covid-19 crisis made Gaming go beyond mainstream. With people on lockdown at home, everybody started playing. Now, this universe has two clear audiences: the hardcore gamers and the casual gamers.

In this report we will take you through insights for non-gaming brands that want to be relevant in this segment, and insights for gaming brands to strengthen their communities organically.

The cultural understanding on this report were based on data from Winnin Insights - our proprietary video intelligence software.

If you want the clickable version of our report to watch all the videos we found in our research, grab your copy below.

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