How Brazil's Relationship With
Money is Changing

Winnin Report

If you want the clickable version of our report to watch all the videos we found in our research, grab your copy below.


The relationship with money was already changing before Covid. The massive impact of the pandemic in the global economy is accelerating even further some new behaviours. And millennials are leading this change.

In this report we'll investigate how the most financially active generation - Millennials - is dealing with this moment in Brazil by analyzing the space where they spend most of their time:  online videos.

The cultural understanding on this report were based on data from Winnin Insights - our proprietary video intelligence software.

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winnin report millennial moneywinnin report millennial money